Press

In New York, during NYCxDesign, Tréca Paris unveiled its latest artistic creation. In September, the Marguerite bed, the result of a collaboration with Studio Uchronia, will be exhibited at Le Bon Marché during Paris Design Week, offering a bold and inventive interpretation of the contemporary bedroom.

Adova Group, the French leader in bedding, highlights its commitment to sustainability and innovation. Tréca celebrates its 90th anniversary with artisanal expertise, while Simmons focuses on eco-design and recyclability. The group continues its CSR strategy for long-lasting comfort.

Charles-Henri Déon, CEO of the bedding group Adova, outlines his company’s growth strategy, focused on internationalization and leveraging French expertise. Despite a stable market, Adova is targeting China, the United States, and the United Kingdom to develop its iconic brands such as Tréca and Simmons. The impact of the Olympic Games on the hospitality sector is also discussed.

L’atelier Centre Bedding de Tréca à Mer (41), spécialisé dans la fabrication des produits Tréca Paris, reçoit le prestigieux label Entreprise du Patrimoine Vivant (EPV). Une reconnaissance de son savoir-faire historique et de son excellence artisanale, après le site de Reichshoffen en 2022.

Charles-Henri Déon, Chairman of Adova Group, comments: “We are delighted that Antoine has agreed to join us. His knowledge of the Group, his skills and his proximity to our teams make him a valued partner and driving force behind our redeployment.

Ouest Bedding, a company based in Fougères (Ille-et-Vilaine) and specializing in slat bases and mattresses, produced all the bedding for the new Disneyland Paris luxury hotel in Marne-la-Vallée (Seine-et-Marne). Ouest Bedding made the 1,027 beds for this new establishment, which has achieved 5-star palace status.